Positive-negative response effects in consumers' evaluations of retail stores : ambivalence, asymmetry, acquiescence and double halos

Positive-negative response effects in consumers' evaluations of retail stores ambivalence, asymmetry, acquiescence and double halos

Bibliographic Details
Main Author: Johnson, Mark Steven (-)
Format: Thesis
Language:Inglés
Published: Ann Arbor : University Microfilms International 1996.
Subjects:
Imagen de los centros comerciales > tesis doctorales.
Actitud del consumidor > tesis doctorales.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002071399703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:99 p. ; 21 cm
Bibliography:Bibliogr.: p. 85-93

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