The international takeoff of new products the role of economics, culture, and country innovativeness

Bibliographic Details
Main Author: Tellis, Gerard J., 1950- (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Stremersch, Stefan, Yin, Eden
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 2002.
Series:Report (Marketing Science Institute) ; 02,121.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002032169703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:44 p. ; 28 cm
Bibliography:Bibliogr.: p. 41-44