A hard and a soft look at building strong brands

A hard and a soft look at building strong brands

Bibliographic Details
Corporate Author: Marketing Science Institute (-)
Other Authors: Johnson, Allison (-)
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 2002.
Series:Report (Marketing Science Institute) ; 02,105.
Subjects:
Marcas comerciales > estudios y conferencias.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002011359703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Resumen de la conferencia del Marketing Science Institute, celebrada los días 14 y 15 de mayo de 2002 en Santa Monica, California
En la port.: Conference Summary, Working Paper Series
Physical Description:28 p. ; 28 cm
Bibliography:Bibliogr.

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