What makes consumers pay more for national brands than for store brands : image or quality?

What makes consumers pay more for national brands than for store brands image or quality?

Bibliographic Details
Main Author: Sethuraman, Raj (-)
Corporate Author: Marketing Science Institute (-)
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 2000.
Series:Report (Marketing Science Institute) ; 00,110.
Subjects:
Imagen del producto.
Denominación de origen (Marketing)
Productos de marca.
Actitud del consumidor.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001955699703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:32 p. ; 28 cm
Bibliography:Bibliogr.: p. 31-32

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