Cita APA (7a ed.)

Montgomery, D. B., & Urban, G. L. (1969). Management science in marketing. Prentice-Hall.

Cita Chicago Style (17a ed.)

Montgomery, David B., y Glen L. Urban. Management Science in Marketing. Englewood Cliffs, New Jersey: Prentice-Hall, 1969.

Cita MLA (9a ed.)

Montgomery, David B., y Glen L. Urban. Management Science in Marketing. Prentice-Hall, 1969.