Maximarketing el nuevo rumbo de las estrategias de publicidad, promoción y mercadotecnia

Bibliographic Details
Main Author: Rapp, Stan (-)
Other Authors: Collins, Thomas L., Haas García, Roberto
Format: Book
Language:Castellano
Published: México [etc.] : McGraw-Hill 1988.
Subjects:
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Description
Item Description:Indice
Traducción de: Maximarketing : the new direction in advertising, promotion and marketing
Physical Description:XIV, 278 p. ; 23 cm
Bibliography:Bibliogr.
ISBN:9789684223967