Cita APA (7a ed.)

Zaltman, G., & Higie, R. A. (1993). Seeing the voice of the customer: The Zaltman Metaphor Elicitation Technique. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Zaltman, Gerald, y Robin A. Higie. Seeing the Voice of the Customer: The Zaltman Metaphor Elicitation Technique. Cambridge, Massachusetts: Marketing Science Institute, 1993.

Cita MLA (9a ed.)

Zaltman, Gerald, y Robin A. Higie. Seeing the Voice of the Customer: The Zaltman Metaphor Elicitation Technique. Marketing Science Institute, 1993.