Cita APA (7a ed.)

Dhar, S. K., & Hoch, S. J. (1997). Why store brand penetration varies by retailer. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Dhar, Sanjay K., y Stephen J. Hoch. Why Store Brand Penetration Varies by Retailer. Cambridge, Massachusetts: Marketing Science Institute, 1997.

Cita MLA (9a ed.)

Dhar, Sanjay K., y Stephen J. Hoch. Why Store Brand Penetration Varies by Retailer. Marketing Science Institute, 1997.