Cita APA (7a ed.)

Kumar, V. (2008). Managing customers for profit: Strategies to increase profits and build loyalty. Wharton School Publishing.

Cita Chicago Style (17a ed.)

Kumar, Vipin. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Upper Saddle River, New Jersey: Wharton School Publishing, 2008.

Cita MLA (9a ed.)

Kumar, Vipin. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Wharton School Publishing, 2008.