Cita APA (7a ed.)

Yoo, B., & Donthu, N. (2001). Devloping and validating a multidimensional consumer-based brand equity scale. [s.n.].

Cita Chicago Style (17a ed.)

Yoo, Bonghee, y Naveen Donthu. Devloping and Validating a Multidimensional Consumer-based Brand Equity Scale. [S.l.]: [s.n.], 2001.

Cita MLA (9a ed.)

Yoo, Bonghee, y Naveen Donthu. Devloping and Validating a Multidimensional Consumer-based Brand Equity Scale. [s.n.], 2001.