Devloping and validating a multidimensional consumer-based brand equity scale
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | Indeterminado |
Published: |
[S.l.] :
[s.n.]
2001.
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Subjects: | |
See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001436529703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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Item Description: | Fotocopia de: Journal of business research, n̐ư̐ư52 (2001) |
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Physical Description: | 14 h. ; 30 cm |
Bibliography: | Bibliogr. |