Devloping and validating a multidimensional consumer-based brand equity scale

Bibliographic Details
Main Author: Yoo, Bonghee (-)
Other Authors: Donthu, Naveen
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 2001.
Subjects:
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Description
Item Description:Fotocopia de: Journal of business research, n̐ư̐ư52 (2001)
Physical Description:14 h. ; 30 cm
Bibliography:Bibliogr.