Internal marketing tools and concepts for customer-focused management
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Oxford [etc.] :
Butterworth-Heinemann [etc.]
2002.
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| Series: | The Chartered Institute of Marketing-Butterworth-Heinemann Marketing Series
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001295409703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indice |
|---|---|
| Physical Description: | X, 299 p. : il. ; 24 cm |
| Bibliography: | Bibliogr. |
| ISBN: | 9780750648387 |
