Comportamiento del consumidor

Bibliographic Details
Main Author: Schiffman, Leon G. (-)
Other Authors: Kanuk, Leslie Lazar, González Ruiz, Angel Carlos
Format: Book
Language:Castellano
Published: México [etc.] : Pearson Educación 2001.
Edition:7a ed
Subjects:
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Description
Item Description:Indices
Traducción de: Consumer behavior. - 7th ed.
Physical Description:XIII, 469, [27] p. : il. ; 26 cm
Bibliography:Bibliogr.
ISBN:9789684444867