Cita APA (7a ed.)

Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2001). Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Rust, Roland T., Katherine N. Lemon, y Valarie A. Zeithaml. Driving Customer Equity: Linking Customer Lifetime Value to Strategic Marketing Decisions. Cambridge, Massachusetts: Marketing Science Institute, 2001.

Cita MLA (9a ed.)

Rust, Roland T., et al. Driving Customer Equity: Linking Customer Lifetime Value to Strategic Marketing Decisions. Marketing Science Institute, 2001.