Cita APA (7a ed.)

Dalrymple, D. J., & Parsons, L. J. (1976). Marketing management: Text and cases. John Wiley & Sons.

Cita Chicago Style (17a ed.)

Dalrymple, Douglas J., y Leonard J. Parsons. Marketing Management: Text and Cases. Santa Barbara [etc.]: John Wiley & Sons, 1976.

Cita MLA (9a ed.)

Dalrymple, Douglas J., y Leonard J. Parsons. Marketing Management: Text and Cases. John Wiley & Sons, 1976.