Marketing management text and cases
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Santa Barbara [etc.] :
John Wiley & Sons
1976.
|
| Series: | Wiley-Hamilton Series in Marketing
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001193549703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indices |
|---|---|
| Physical Description: | VI, 643 p. ; 26 cm |
| Bibliography: | Bibliogr. |
| ISBN: | 9780471191308 |
