Kotler, P., & Andreasen, A. R. (1996). Strategic marketing for nonprofit organizations (5th ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. 5th ed. Upper Saddle River, New Jersey: Prentice Hall, 1996.
MLA (9th ed.) CitationKotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. 5th ed. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.