The marketing audit translating marketing theory into practice
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Oxford [etc.] :
Butterworth-Heinemann
1994.
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| Series: | The Marketing Series (Butterworth-Heinemann). Practitioner.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001146669703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indice |
|---|---|
| Physical Description: | VII, 268 p., [5] p. de lam. ; 24 cm |
| ISBN: | 9780750617062 |
