APA (7th ed.) Citation

Colley, R. H. (1973). Defining advertising goals: For measured advertising results (7th printing.). Association of National Advertisers.

Chicago Style (17th ed.) Citation

Colley, Russell H. Defining Advertising Goals: For Measured Advertising Results. 7th printing. New York: Association of National Advertisers, 1973.

MLA (9th ed.) Citation

Colley, Russell H. Defining Advertising Goals: For Measured Advertising Results. 7th printing. Association of National Advertisers, 1973.