Defining advertising goals for measured advertising results
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
Association of National Advertisers
1973.
|
| Edition: | 7th printing |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000883919703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XIV, 114 p. ; 24 cm |
|---|
