Cita APA (7a ed.)

Armstrong, G., & Kotler, P. (2005). Marketing: An introduction (7th ed., [international ed.].). Pearson-Prentice Hall.

Cita Chicago Style (17a ed.)

Armstrong, Gary, y Philip Kotler. Marketing: An Introduction. 7th ed., [international ed.]. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2005.

Cita MLA (9a ed.)

Armstrong, Gary, y Philip Kotler. Marketing: An Introduction. 7th ed., [international ed.]. Pearson-Prentice Hall, 2005.