Marketing an introduction

Bibliographic Details
Main Author: Armstrong, Gary (-)
Other Authors: Kotler, Philip
Format: Book
Language:Inglés
Published: Upper Saddle River, New Jersey : Pearson-Prentice Hall 2005.
Edition:7th ed., [international ed.]
Subjects:
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Description
Item Description:Indice
Physical Description:XXVI, 581, [101] p. : il. ; 28 cm
Bibliography:Bibliogr.
ISBN:9780131273122