How consumer reports subscribers see advertising

Bibliographic Details
Main Author: Anderson, Ronald D. (-)
Other Authors: Engledow, Jack L., Becker, Helmut
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1978.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Advertising Research, v. 18, n. 6 (1978)
Physical Description:p. 29-34 ; 27 cm
Bibliography:Bibliogr.: p. 34