APA (7th ed.) Citation

Ailloni-Charas, D. (1984). Promotion: A guide to effective promotional planning, strategies and executions. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Ailloni-Charas, Dan. Promotion: A Guide to Effective Promotional Planning, Strategies and Executions. New York [etc.]: John Wiley & Sons, 1984.

MLA (9th ed.) Citation

Ailloni-Charas, Dan. Promotion: A Guide to Effective Promotional Planning, Strategies and Executions. John Wiley & Sons, 1984.