The theory of buyer behavior

Bibliographic Details
Main Author: Howard, John A. 1915- (-)
Other Authors: Sheth, Jagdish N.
Format: Book
Language:Inglés
Published: New York [etc.] : John Wiley & Sons 1969.
Series:The Wiley Marketing Series
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000550109703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:XV, 458 p. ; 24 cm
Bibliography:Bibliogr.: p. 421-449