Ethics and social responsibility in marketing : an examination of the evaluation process of the ethics of advertising practices

Ethics and social responsibility in marketing an examination of the evaluation process of the ethics of advertising practices

Bibliographic Details
Main Author: Nwachukwu, Saviour Louis Sylveira (-)
Format: Thesis
Language:Inglés
Published: Ann Arbor : University Microfilms International 1996.
Subjects:
Marketing > aspectos morales y éticos > tesis doctorales.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000548089703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:XX, 396 p. ; 22 cm
Bibliography:Bibliogr.: p. 304-323

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