Cita APA (7a ed.)

Mayer, A. F. (1997). A comparative study on new product diffusion models: A scanner data based study. University Microfilms International.

Cita Chicago Style (17a ed.)

Mayer, Andreas F. A Comparative Study on New Product Diffusion Models: A Scanner Data Based Study. Ann Arbor: University Microfilms International, 1997.

Cita MLA (9a ed.)

Mayer, Andreas F. A Comparative Study on New Product Diffusion Models: A Scanner Data Based Study. University Microfilms International, 1997.