A comparative study on new product diffusion models a scanner data based study
| Main Author: | |
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| Format: | Thesis |
| Language: | Inglés |
| Published: |
Ann Arbor :
University Microfilms International
1997.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000546389703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XIII, 175 p. ; 27 cm |
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| Bibliography: | Bibliogr.: p. 154-161 |
