Beyond diffusion : an explanatory model of the take-off and growth of sales for consumer durables

Beyond diffusion an explanatory model of the take-off and growth of sales for consumer durables

Bibliographic Details
Main Author: Golder, Peter Newman (-)
Format: Thesis
Language:Inglés
Published: Ann Arbor : University Microfilms International 1997.
Subjects:
Productos nuevos > tesis doctorales.
Difusión de innovaciones > tesis doctorales.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000546379703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:VI, 189 p. ; 22 cm
Bibliography:Bibliogr.: p. 154-158

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