Cita APA (7a ed.)

Keegan, W. J., Frances Prentice, E., & Cano Soler, D. (1997). Marketing global (5. ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J., Esmé Frances Prentice, y Diego Cano Soler. Marketing Global. 5. ed. Madrid [etc.]: Prentice-Hall, 1997.

Cita MLA (9a ed.)

Keegan, Warren J., et al. Marketing Global. 5. ed. Prentice-Hall, 1997.