Marketing global

Bibliographic Details
Main Author: Keegan, Warren J. (-)
Other Authors: Frances Prentice, Esmé, Cano Soler, Diego
Format: Book
Language:Castellano
Published: Madrid [etc.] : Prentice-Hall 1997.
Edition:5. ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000396929703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
Request an interlibrarian loan: Email
Description
Item Description:Traducción de: Global marketing management . - 5. ed.
Indice
Physical Description:XIX, 532 p. : gráf. ; 25 cm
Bibliography:Bibliogr.: p. 507-519
ISBN:9788489660182