The continuum of consumer choice

The continuum of consumer choice

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.

Detalles Bibliográficos
Otros Autores: Foxall, G. R., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Abingdon, England : Routledge [2024]
Edición:First edition
Colección:Routledge studies in marketing.
Materias:
Consumers' preferences > Research.
Consumers > Research.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869109006719
Tabla de Contenidos:
  • Cover
  • Half Title
  • Series Information
  • Title Page
  • Copyright Page
  • Table of Contents
  • List of Figures
  • List of Tables
  • Foreword
  • Preface
  • Acknowledgments
  • Key Abbreviations
  • 1 Introduction
  • Overview
  • The Continuum of Consumer Choice
  • The Intentional Behaviorist Research Program
  • Role of the Neurophysiological Model
  • Conclusion
  • Note
  • Part I Conceptualizing Consumer Choice
  • 2 Context, Valuation, and Rationality
  • The Generic Behavioral Perspective Model
  • Consumer-Situation
  • The Scope of the Consumer Behavior Setting
  • Utilitarian and Informational Reinforcement
  • Operancy
  • Value and Valuation
  • Consumer Rationality
  • Consumers' Goals
  • PP-Rationality
  • E-Rationality
  • B-Rationality
  • EP-Rationality
  • A-Rationality
  • Summary and Conclusions
  • Notes
  • 3 A Research Strategy for Consumer Psychology
  • The Problem of Intentionality
  • Theoretical Minimalism: Accounting for Consumer Behavior
  • Intentional Interpretation: Accounting for Consumer Action
  • Intensional Sentences
  • Intentional Objects
  • Intentional Systems
  • Evaluation: Accounting for Consumer Choice
  • The Root of Incommensurability
  • Knowledge By Acquaintance and Knowledge By Description
  • Summary and Conclusions
  • Notes
  • 4 The Significance of Temporal Horizon
  • Behavior, Action, and Choice
  • Consumer Behavior and Consumer Action
  • Consumer Choice: Temporal Preference
  • A Matter of Valuation
  • Conflicting Temporal Horizons
  • Temporal Discounting Or Cognitive Appraisal?
  • Patterns of Temporal Discounting Over the Continuum
  • Everyday Selection
  • Intermittent Purchasing
  • Intermediate Styles of Consumer Activity
  • Compulsion and Addiction
  • The Consumer at the Choice Point
  • The Inevitability of Representation
  • Explaining Behavioral Discontinuity
  • Summary and Conclusions
  • Refining Consumers' Goals.
  • "Economic Choice" and "Consumer Choice"
  • Notes
  • Part II Levels of Exposition
  • 5 A Suite of Models
  • BPM-E: The Extensional Model
  • The Extensional Consumer-Situation
  • Operant Classes of Consumer Behavior
  • V&lt
  • sub&gt
  • 1&lt
  • /sub&gt
  • : Value at the Super-Personal Level
  • Appraisal of BPM-E
  • BPM-I: The Intentional Model
  • The Intentional Consumer-Situation
  • V&lt
  • sub&gt
  • 2&lt
  • /sub&gt
  • : Value at the Personal Level
  • Pleasure, Arousal, and Dominance as Core Affects
  • Affect and Contingency
  • BPM-N: The Neurophysiological Model
  • The Neurophysiological Consumer-Situation
  • V&lt
  • sub&gt
  • 3&lt
  • /sub&gt
  • : Value at the Sub-Personal Level
  • Neural Valuation
  • Contingency-Shaping and Rule-Governance Or Perceiving and Believing?
  • A Comparison of the Paradigms
  • Dual Sources of Explanation
  • Summary and Conclusions
  • Notes
  • 6 Coming to Terms With Intentionality
  • Varieties of Informational Reinforcement
  • Further Dimensions of Operancy
  • Extensional Informational Reinforcement
  • Social Reinforcement
  • Basic Intentional Interpretation
  • Symbolic Reinforcement
  • Advanced Intentional Interpretation
  • Summary of the Role of BPM-I
  • Patterns of Informational Reinforcement
  • Informational Reinforcement Simpliciter
  • Reciprocal Informational Reinforcement
  • Summing Up Patterns (A) and (B)
  • Interactive Social Reinforcement
  • Reciprocal Social Reinforcement
  • Summing Up Patterns (C) and (D)
  • Utility Functions and Bilateral Contingencies
  • Independent and Interdependent Utility Functions
  • Symbolic Reward and Sanction
  • Informational Reinforcement Simpliciter
  • Reciprocal Informational Reinforcement
  • Interactive Social Reinforcement
  • Reciprocal Social Reinforcement
  • Summary and Conclusions
  • Notes
  • 7 Neural Foundations of Valuation
  • The Central Nervous System.
  • Neuronal Structure and Functions
  • Action Potentials and Neurotransmission
  • Synaptic Communication
  • Habituation, Sensitization, and Tolerance
  • Long-Term Potentiation (LTP)
  • Neurophysiology and Reinforcement
  • The Mesolimbocortical System
  • Reward Prediction Errors (RPEs)
  • Neurophysiology and Reward
  • Pleasure
  • Arousal
  • Linking Pleasure and Arousal
  • Dominance
  • A Potential Integrative Framework
  • Linking Reinforcement and Reward: Somatic Markers
  • Origins
  • Emotions and Feelings
  • A Basis of Hyperbolic Discounting?
  • Notes
  • Part III Confronting Conceptual Duality
  • 8 Responsive Behavior and Considered Action
  • Dual Process Thinking
  • Types/Systems 1 and 2
  • Competing Neuro-Behavioral Decision Systems (CNDS)
  • The Tri-Process Model
  • Picoeconomics
  • A BPM-Based Dual Process Depiction
  • The Need for a Conceptual Portrayal
  • Contrasting Styles of Consumer Activity
  • Dimensions of Neural Valuation
  • Sub-Continua of Consumer Choice
  • Discounting
  • Affect
  • Cognition and Decision-Making
  • Cognitive Valuation
  • Memory Processes
  • Cognitive Decision-Making
  • Summary and Conclusions
  • Notes
  • 9 Complementarity and Incommensurability
  • Complementarity: Dual Processes
  • Review of the Working Hypothesis
  • Routine Consumer Choice
  • Extreme Consumer Choice
  • Intermediate Styles of Consumer Choice
  • Summary of Key Conclusions
  • Significance for Complementarity
  • The Contribution of BPM-N
  • Incommensurability: Dual Explanations
  • Assuaging Incommensurability: Six Propositions On Inter-Level Relationships
  • The "A" Route: Personal and Super-Personal Links
  • The "B" Route: Sub-Personal and Super-Personal Links
  • The "C" Route: Personal and Sub-Personal Links
  • A Triadic Relationship
  • The "D" Relationship: Responsive Behavior and Considered Action
  • Further Pointers to Integration.
  • The Significance of Reward Prediction Errors
  • The Significance of Somatic Markers
  • Summary and Conclusions
  • Notes
  • 10 Confluence
  • Bidirectionality
  • Subjective Valuation as a Janus-Variable
  • Affective Markers as Janus-Variables
  • Affective Markers and Complementarity
  • Affective Markers and Incommensurability
  • A Dual Perspective
  • Cognitive and Conative Elements
  • Conclusions
  • Delineating Consumer Choice
  • Achieving Rapport: Horizontal and Vertical
  • Preparation of Arousal
  • Notes
  • Bibliography
  • Index.

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