The continuum of consumer choice
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Abingdon, England :
Routledge
[2024]
|
| Edición: | First edition |
| Colección: | Routledge studies in marketing.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869109006719 |
| Sumario: | The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. |
|---|---|
| Descripción Física: | 1 online resource (235 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781040002551 9781040002674 9781003262510 |
