Advances in Digital Marketing in the Era of Artificial Intelligence Case Studies and Data Analysis for Business Problem Solving
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton FL :
CRC Press
[2025]
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| Edición: | First edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869092006719 |
| Sumario: | This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. |
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| Descripción Física: | 1 online resource (329 pages) |
| ISBN: | 9781040031735 9781040031667 9781003450443 |
