Purpose-Driven Pricing Leveraging the Power of Pricing for Profit and Societal Good
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly produc...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
[2025]
|
| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869087606719 |
Tabla de Contenidos:
- Cover
- Half Title
- Endorsement Page
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- Preface
- Acknowledgments
- About the contributors
- Part I: The forces behind purpose-driven pricing
- Chapter 1: Pricing for societal impact: Why does it matter?
- Aligning purpose and profit
- The relationship between profit and pricing
- Corporate purpose
- The relationship between profit and purpose
- The triple bottom line
- The financial case for purpose
- Aligning price, profit, and purpose
- Pricing for demand management
- Pricing for a sustainable environment
- Pricing for poverty alleviation
- Pricing for healthy living
- Pricing for governmental policy
- Pricing for improving quality of life
- The seven-step plan
- Key takeaways
- Notes
- Chapter 2: Seeking internal alignment and true costs
- Internal misalignment issues
- The importance of including societal impact within the business case
- Impact-weighted accounting: the promise
- A framework for quantifying societal impact
- Understand the value being created - for customers and society
- Measurement challenges
- Measuring carbon emissions
- Measuring a life saved
- Measuring jobs created or lost
- The social cost of food
- Other measurements
- True costs and responsible business: getting there
- Key takeaways
- Notes
- Chapter 3: Innovation diffusion: Pricing for growth
- The "diffusion of innovation" stages and the role of pricing
- Pricing of innovations and its influence on societal welfare
- Stage 1: Innovators (2.5% market share)
- Stage 2: Early adopters (13.5% market share)
- The "green premium"
- Stage 3: Early majority (34% market share)
- Case of Tesla
- Stage 4: Late majority (34% market share)
- Crossing the chasm: Driving adoption and market share (34%)
- Georgia-Pacific Case Study.
- Stage 5: Laggards (16% market share)
- Accelerate take-up of purposeful products with affordable prices
- Case: LED bulbs
- Pricing strategy
- Maintaining or increasing prices of non-purpose-driven products and services in the later stages
- Case: Plastic bottles
- Slowing the growth of environmentally damaging products
- Finding creative alternatives
- Case: The Keurig coffee maker
- Key takeaways
- Notes
- Chapter 4: Behavioral pricing for a better world faster
- The foundations of behavioral pricing
- The "just-noticeable difference" theory
- Key concepts in behavioral pricing
- Leveraging behavioral insights to accelerate adoption
- The price gap
- When less is more
- The say-do gap
- Managing performance perceptions effectively
- Warranties
- Anchoring
- Price framing for online purchases
- Tell the price sooner rather than later
- Key takeaways
- Notes
- Part II: Bringing stakeholders along
- Chapter 5: The role of government policy
- Environment
- Solar panels tax credit
- Electric vehicle tax credit
- Carbon pricing
- Oil subsidies
- Housing subsidies
- Healthcare
- Public health: Covid-19 vaccine pricing strategy
- Food prices and health
- Tobacco tax
- Pharmaceutical drug pricing
- Food and water prices
- Agricultural subsidies
- Water tariffs
- Quality of life
- Key takeaways
- Notes
- Chapter 6: Bringing customers along
- Why do people make pro-social choices?
- Humans are naturally pro-social
- Egocentrism
- Pricing strategies to stimulate pro-social behavior
- Social interventions and purpose-driven pricing
- Create financial disincentives to discourage a continuation of damaging behavior
- Create incentives to reward pro-social behaviors
- The warning about greenwashing
- The high price of free
- Key takeaways
- Notes
- Chapter 7: Ecosystems of collaborators.
- The sustainability continuum
- Barriers to transformation
- Motivation
- A model of failure…and success
- Knowledge
- Availability
- Affordability
- Stakeholder considerations
- The landscape of the circular economy
- The position in the value chain
- Best practices for moving forward
- Finding your purpose
- Joint investments
- Strategic partnerships: manage the price relationships with knowledge-sharing
- Sharing value, not price
- Key takeaways
- Notes
- Chapter 8: Future implications
- Accelerate product innovation for products that are better for planet and people
- Promoting reuse
- Pricing and Artificial Intelligence
- Key takeaways
- Notes
- Part III: Case studies
- Chapter 9: Case studies: The seven tactics
- Seven pricing tactics to manage transitions and accelerate transformations
- 1. Unbundling
- Unbundling Apple
- Unbundling the MBA
- 2. Bundling
- Bundling Amazon packages
- 3. Reducing size
- Shrinkflation to manage circular product availability
- Reducing size for health benefits
- Alleviate poverty
- 4. The role of "free"
- Parking
- 5. Changing the monetization model
- Value-based pricing models for healthcare
- Subscription model for healthcare
- Pricing for the Olympics
- 6. Cost engineering, aka target costing
- Efficient supply chain investment
- Transportation
- Better partners
- 7. Green premium
- Case: Georgia-Pacific: green premium - the price of sustainability
- Competition
- Analysis
- Findings
- The dilemma
- Discussion
- Last words
- Notes
- Index.
