Purpose-Driven Pricing Leveraging the Power of Pricing for Profit and Societal Good
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly produc...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
[2025]
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009869087606719 |
| Sumario: | This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes. |
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| Descripción Física: | 1 online resource (187 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781040038925 9781032659008 9781040038970 |
