| Sumario: | In this course, you'll embark on a comprehensive journey to earn the Salesforce Certified AI Specialist Certification, unlocking advanced AI capabilities for CRM applications. It begins by introducing foundational concepts, including the Einstein Trust Layer, which is critical for secure data management. You'll learn about essential components such as data masking, secure data retrieval, and prompt defense to ensure a robust AI integration into Salesforce systems. The course then progresses to the Salesforce Prompt Builder, a powerful tool for customizing AI-driven workflows. Through hands-on projects, you'll gain experience creating prompt templates, configuring flow triggers, and understanding key factors like temperature and penalties in AI outputs. You'll also discover the versatility of flex templates through real-world examples, further preparing you for practical AI applications within Salesforce. Finally, you'll dive into Einstein Copilot and Model Builder, focusing on how these tools enable smarter decision-making and seamless automation. You'll also explore how AI enhances CRM applications, from reply recommendations to work summaries. By the end of the course, you'll be fully equipped to not only pass the certification exam but to implement cutting-edge AI strategies in your Salesforce environment.
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