Sorting Out the Chaos for Public Relations Leaders
Public Relations is a discipline that faces a new social normal based on chaos. This work presents the latest research in the field of public relations focused on strategy and value generation in a global context with increasingly disruptive changes.
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berlin, Germany :
Peter Lang GmbH
[2024]
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849285706719 |
Tabla de Contenidos:
- Cover
- Copyright Information
- Contents
- Introduction (Marc Compte-Pujol / Joan Cuenca-Fontbona / Paula Pineda-Martínez)
- Part One Powerful Public Relations Skills
- From technical specialist to government authority: Media training in risk and crisis communication (Bianca Persici Toniolo / Hugo Sampaio)
- Effective leadership in public relations in Latin America: The role of empathy for employee engagement (Alejandro Álvarez-Nobell / Gabriel Sadi / María Belén Barroso)
- Part Two Institutional Communication and Institutional Relations
- A public relations perspective on communication challenges in public institutions (Joan Cuenca-Fontbona / Marc Compte-Pujol / Mariana Sueldo and Ramon Martin-Guart)
- Defining the challenges of territorial branding and its implementation: A network approach (Mariola Tàrrega Moltó / Jordi de San Eugenio Vela / Xavier Ginesta Portet)
- Lobbies and pressure groups: Analyzing revolving doors in Spain's public relations (Antonio Castillo-Esparcia / Elizabet Castillero-Ostio and Andrea Moreno-Cabanillas)
- Part Three Local Contexts and Global Trends in Public Relations
- Analysis of the communication structures of Spanish clusters in Spain (2017-2022) (Ana Belén Fernández-Souto / Montse Vázquez Gestal / Iván Puentes-Rivera)
- The situation of strategic communication and public relations in the Dominican Republic (Onoris Metz-Galán / Adrián Cordero-Redondo / Alejandro Álvarez-Nobell and Ana Bélgica Guichardo-Bretón)
- The evolution of public relations trends over the last five years according to the most relevant professional reports in the sector (María Isabel Míguez González / Juan Manuel Corbacho Valencia / Jesús Pérez Seoane).
