Sorting Out the Chaos for Public Relations Leaders

Public Relations is a discipline that faces a new social normal based on chaos. This work presents the latest research in the field of public relations focused on strategy and value generation in a global context with increasingly disruptive changes.

Detalles Bibliográficos
Otros Autores: Compte-Pujol, Marc, editor (editor), Cuenca Fontbona, Joan, editor, Pineda-Martínez, Paula, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berlin, Germany : Peter Lang GmbH [2024]
Edición:First edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849285706719
Descripción
Sumario:Public Relations is a discipline that faces a new social normal based on chaos. This work presents the latest research in the field of public relations focused on strategy and value generation in a global context with increasingly disruptive changes.
Descripción Física:1 online resource (176 pages)
ISBN:9783631924051
9783631924044