The quest for global dominance transforming global presence into global competitive advantage
Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and m...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass
c2008.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849124706719 |
| Sumario: | Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets <li |
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| Notas: | Rev. ed. of: The quest for global dominance / Vijay Govindarajan, Anil K. Gupta. c2001. |
| Descripción Física: | 1 online resource (318 p.) |
| Bibliografía: | Includes bibliographical references (p. 267-278) and index. |
| ISBN: | 9781119097457 9781281237590 9786611237592 9780470278444 |
