Creatividad en la Narrativa Publicitaria Estrategia, Contenidos y Discursos
This book explores the role of narrative creativity in advertising, drawing from contributions by faculty from various Spanish universities. It serves as a sequel to a previous volume, focusing on the integration of storytelling and creativity in advertising. The book is divided into three thematic...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Castellano |
| Publicado: |
Madrid :
Dykinson, S.L
2024.
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| Edición: | 1st ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009842632606719 |
| Sumario: | This book explores the role of narrative creativity in advertising, drawing from contributions by faculty from various Spanish universities. It serves as a sequel to a previous volume, focusing on the integration of storytelling and creativity in advertising. The book is divided into three thematic areas: the transition from narrative to creativity in advertising, the emotional and social impact of content, and advertising strategies using creative tactics and formats. The work is a collaborative effort of 25 authors from 14 universities, and it has been peer-reviewed, receiving endorsement from the Spanish Association of Communication Research. It is designed to provide insights for both professional practice and educational purposes, with a diverse range of perspectives on narrative and creative strategies in advertising. |
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| Notas: | Incluye epílogo. Incluye índice. |
| Descripción Física: | 1 online resource (226 pages) |
| ISBN: | 9788410702646 |
