Marca de Liderazgo Un Enfoque de Marca Que Fomenta el Liderazgo para Lograr la Confianza de Empleados, Clientes e Inversores
Dave Ulrich and Norm Smallwood's 'Marca de Liderazgo' explores the concept of leadership branding, emphasizing its importance in aligning an organization's internal structure with external expectations. The book outlines a six-phase strategy for building a leadership brand that b...
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
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Madrid :
Lid Editorial Empresarial S.L
2008.
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| Colección: | Colección Acción empresarial.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009842593506719 |
| Sumario: | Dave Ulrich and Norm Smallwood's 'Marca de Liderazgo' explores the concept of leadership branding, emphasizing its importance in aligning an organization's internal structure with external expectations. The book outlines a six-phase strategy for building a leadership brand that bridges employee commitment with consumer trust. Aimed at business leaders and HR professionals, it provides practical tools for measuring the return on investments in leadership branding and ensuring consistency between a company’s strategic goals and its leadership practices. The authors advocate for a holistic approach that integrates leadership with the company’s long-term reputation, using real-world examples to illustrate their points. |
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| Descripción Física: | 1 online resource (228 pages) |
| Bibliografía: | Contiene bibliografía. |
| ISBN: | 9788483568835 |
