| Sumario: | This book presents fifty case studies on customer experience, coordinated by Alberto Córdoba and Juan Ramón Genís, with a foreword by Jorge. It explores the transformative impact of customer experience management on modern businesses. Highlighting examples from companies like Apple, Amazon, and Spanish firms such as Bankinter and Euskaltel, the book demonstrates how understanding customers as individuals rather than stakeholders leads to sustainable growth. It showcases methodologies that align the interests of shareholders, customers, and employees, emphasizing the importance of customer-centric strategies in today's competitive market. The intended audience includes business leaders and professionals interested in enhancing customer relations and corporate growth.
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