Vender con éxito en Amazon
This book provides a comprehensive guide to understanding and succeeding in online marketplaces, with a special focus on Amazon. It covers various business models related to e-commerce, the functioning and evolution of marketplaces, and the benefits and strategies for selling through them. The book...
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
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Madrid :
Lid Editorial Empresarial S.L
2019.
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| Edición: | Primera edición: noviembre de 2019. |
| Colección: | Acción empresarial.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009840611106719 |
| Sumario: | This book provides a comprehensive guide to understanding and succeeding in online marketplaces, with a special focus on Amazon. It covers various business models related to e-commerce, the functioning and evolution of marketplaces, and the benefits and strategies for selling through them. The book also delves into Amazon's specific programs like Vendor and Seller, offering detailed advice on account setup, product visibility, marketing tools, and logistical operations. Aimed at entrepreneurs and businesses looking to enhance their online selling strategy, it highlights the competitive dynamics and key success factors for thriving in the digital retail landscape. |
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| Descripción Física: | 1 online resource (160 pages) |
| ISBN: | 9788417880095 |
