| Summary: | This book serves as a practical guide for developing innovation within businesses using design thinking methodologies. It presents three structured itineraries for creating a product, enhancing customer experience, and developing a new business model. The book offers a comprehensive toolkit, including over eighty tools from Designpedia, aimed at CEOs, managers, and business professionals to help them tackle challenges creatively. By aligning practical explanations with real-world examples, the book facilitates actionable strategies for implementing innovation. It emphasizes understanding customer needs and iterating solutions through a process of trial and learning. The author aims to demystify the innovation process and provide clear pathways to create value for clients.
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