Barça - Real Madrid Compitiendo Por Liderar el Negocio Del Fútbol
This book explores the economic dynamics of European football, focusing on the rivalry between Real Madrid and F.C. Barcelona. It examines the financial strategies and revenue generation models of these clubs, highlighting the impact of television rights, merchandising, and global brand expansion. T...
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
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Madrid :
Lid Editorial Empresarial S.L
2012.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009840522406719 |
| Sumario: | This book explores the economic dynamics of European football, focusing on the rivalry between Real Madrid and F.C. Barcelona. It examines the financial strategies and revenue generation models of these clubs, highlighting the impact of television rights, merchandising, and global brand expansion. The narrative delves into the correlation between sports success and financial stability, contrasting the business approaches of the two clubs. Intended for readers interested in sports economics and management, the book provides insights into the commercialization of football and its implications for club operations. |
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| Descripción Física: | 1 online resource (165 pages) |
| ISBN: | 9788483566817 |
