Comunicación Sostenible Las Claves Que Han Consagrado a Los Grandes Comunicadores de la Historia Moderna

This book explores the principles and strategies of effective communication within professional and business contexts. It emphasizes the importance of credibility, self-awareness, emotional control, and strategic message construction. The authors draw on examples like Barack Obama to illustrate succ...

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Detalles Bibliográficos
Autor principal: Burgué, Pablo (-)
Otros Autores: Pato, Pilar, Díaz, Ángela
Formato: Libro electrónico
Idioma:Castellano
Publicado: Madrid : Lid Editorial Empresarial S.L 2010.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009840499606719
Descripción
Sumario:This book explores the principles and strategies of effective communication within professional and business contexts. It emphasizes the importance of credibility, self-awareness, emotional control, and strategic message construction. The authors draw on examples like Barack Obama to illustrate successful communication techniques. Designed for business professionals and those seeking to enhance their communication skills, the book includes workbooks to facilitate practical application. The aim is to foster sustainable communication that is both ethical and persuasive.
Descripción Física:1 online resource (171 pages)
ISBN:9788483565803