Cro Convierte Las Visitas Web en Ingresos
This book provides a comprehensive guide to Conversion Rate Optimization (CRO) in the context of digital marketing and e-commerce. It covers key strategies for enhancing user experience and increasing conversion rates by focusing on data-driven approaches and user-centric methodologies. The author e...
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
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Madrid :
Lid Editorial Empresarial S.L
2019.
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| Edición: | Primera edición: diciembre de 2019. |
| Colección: | Acción empresarial.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009840494506719 |
| Sumario: | This book provides a comprehensive guide to Conversion Rate Optimization (CRO) in the context of digital marketing and e-commerce. It covers key strategies for enhancing user experience and increasing conversion rates by focusing on data-driven approaches and user-centric methodologies. The author emphasizes the importance of understanding audience behavior through metrics like the User Quality Score and utilizing techniques such as split testing and data layering. Real-world examples, including the success story of the Spanish e-commerce company Hawkers, illustrate the practical application of these concepts. The book is intended for marketers and business professionals seeking to improve their digital strategies and optimize online sales performance. |
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| Notas: | Acceso a contenido adicional mediante códigos QR. |
| Descripción Física: | 1 online resource (184 pages) |
| ISBN: | 9788417277949 |
