Retail 4. 0 10 Reglas para la Era Digital
Retail 4.0 explores the transformative impact of digital technology on the retail industry, emphasizing the need for a new model to enhance customer experience and meet evolving consumer expectations. Authors Philip Kotler and Giuseppe Stigliano offer strategic guidance for integrating traditional a...
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
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Madrid :
Lid Editorial Empresarial S.L
2020.
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| Colección: | Colección Acción empresarial.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009840494406719 |
