Retail 4. 0 10 Reglas para la Era Digital
Retail 4.0 explores the transformative impact of digital technology on the retail industry, emphasizing the need for a new model to enhance customer experience and meet evolving consumer expectations. Authors Philip Kotler and Giuseppe Stigliano offer strategic guidance for integrating traditional a...
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
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Madrid :
Lid Editorial Empresarial S.L
2020.
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| Colección: | Colección Acción empresarial.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009840494406719 |
| Sumario: | Retail 4.0 explores the transformative impact of digital technology on the retail industry, emphasizing the need for a new model to enhance customer experience and meet evolving consumer expectations. Authors Philip Kotler and Giuseppe Stigliano offer strategic guidance for integrating traditional and digital marketing, selecting appropriate technologies, and aligning online and offline communication. The book presents ten fundamental rules for successfully managing retail in the digital era, supported by interviews with leading retail executives. It targets professionals, entrepreneurs, and students eager to understand and navigate the digital transformation in retail, highlighting the importance of adapting to consumer needs and market conditions. |
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| Descripción Física: | 1 online resource (192 pages) |
| Bibliografía: | Contiene bibliografía. |
| ISBN: | 9788417880484 |
